Traditional Off-Trade Assistant Manager

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Ngành:

Kinh doanh/Phụ trách KH

Lương:

20,000,000 / tháng
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Hình thức làm việc:

Toàn thời gian

ID công việc:

61272

Ngày hết hạn:

19/10/2019
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Mô tả công việc:

Develop plan and fully deliver Trade activation/ campaign/ events proposal, execution, evaluation to ensure its effectiveness according to KPIs set to execute winning behavior changes at the point of purchase/ consumption in particular Off-Premise channel.


- Develop regional channel activation detail plan integrated with follow campaign theme and brand strategy.


- Lead and motivate market development through programs by brands in all regions according to KPIs set to run market development.


- Analyze sales performance data (internal & external data) to monitor the executions and evaluate the efficiencies of the campaigns.


- Work closely with Brand & Sales teams basing on data driven related to market insights, shopper studies to ensure winning choices for key channels and meet end consumer's needs & wants.


- Brief the directions/concepts/activities to agencies to develop these campaigns.


- Cooperate closely with Regional trade team and key stakeholders to follow up the execution of the campaigns to have proper actions.


- Work closely with POSM team to well plan for production and manage POSM, promotion gift.


- Monitor of competitive activities and propose innovative ideas and then implement for channels to push sales volume and increase brand awareness.

Yêu cầu công việc:

- University degree in Business Administration, Economics, Marketing.


- Knowledge of professionally trade marketing activities.


- At least 2-year working experience in the relevant field in beverage industry or FMCG.


- Expert in data analysis is required.


- Decision maker. Good & clear communication, negotiation and presentation skills.


- Data oriented, analytical thinking and problem-solving skill.


- Fluently spoken and written in English.


- Open-minded and enthusiasm.


- Dedication and commitment.


 


 

 

 

 

Quyền lợi:

implement govement policies

Thông tin công ty



Heineken Vietnam Brewery
170 Lê Văn Khương, Tân Thới An, Quận 12, Hồ Chí Minh,

Hồ sơ công ty