Marketing Technologist

Act as a business partner

• Single point of accountability for the Digital Team
• Maintain business, team  and vendor relationships as a marketing technology driven business partner
• Engage with the wider GIS - and marketing community to ensure single point of accountability for marketing technology and to increase adoption across the different teams

Drive marketing technology know how

• Providing technology advice & shaping actively the HEINEKEN Vietnam marketing (B2C/B2B) technology landscape
• As a trusted marketing technology advisor guide, validate, spot opportunities & challenge the use of different technologies & providers to ensure our digital and technology ambitions are achieved
• Lead the deployment/implementation of new technologies in current IT landscape and bring an end to end IT perspective into the decision on technology & vendor choices
• Engage with the wider marketing eco-system and technology market to bring technology enabled innovations into the marketing function and ensure legal & security compliance (GDPR) and security ( data) of all technologies

Marketing technology strategy supporting the overall Digital strategy

• Ensuring that the GIS and Digital Commerce strategies are aligned by co-shaping the marketing strategic – and annual plans including impact on data/IT architecture

• Bachelor or Master degree
• Working in a digital marketing environment, e.g. agency, technology provider, publisher, advertiser
• A real influencer, used to working with director level stakeholders – strong communication, negotiation, influencing skills
• Experience of full end-to-end delivery of critical business-wide initiatives, including solution lifecycle management
• Good problem-solving, commercial management and decision-making skills
• Individual contributor that is able to play an active role in the marketing leadership team – good motivational, collaboration skills
• Solution life cycle development, including Agile
• Technical expertise on solution management  
• Legal & Compliance knowledge (e.g. GDPR, data privacy and security)                                                                            
• Project management
• Technical and data integration skills
• Data analytics                                    
• User Experience / consumer-focused                                                            
• Technical vendor selection experience
• Experience in Digital media( Programmatic marketing) is a pre
• Experience in CRM or DMP/CDP is a pre
• Affinity & interest in digital
•  Able to learn very fast, and eager to continuously improve
• Business oriented
• Driven by achieving business results, commercially & analytically strong
• Strong collaboration skills - teamplayer
• A strong sense of responsibility and ownership of work
• Effective communicator, able to deal with commercial & IT stakeholders

- Implementation of company and state policies