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Ever wondered how new products are developed? Why customers choose one brand over another? How an advertising campaign can become a success or a failure? The answer usually involves market research… ACNielsen is the global leader in market research and as the biggest agency in the country has been spearheading the industry for the past thirteen years. The research that ACNielsen conducts has enabled both Vietnamese and International companies to meet the increasingly sophisticated demands of consumers and ensure their business adapts to stay abreast of commercial and economic changes. A career in market research is an exciting one. No two days are the same. Meeting the demands of the foremost companies in Vietnam is challenging and the quest to understand consumers and identify opportunities is stimulating. As part of the ACNielsen team you will be involved in the decision making for some of the largest companies in the world.