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This corporation is established as a subsidiary of Korea Lotte Shopping Holdings aim for making an online shopping mall in Vietnam. Lotte Shopping Holdings is No.1 retailer in Korea with revenue of 25 trillion won (USD $ 25 Billion) as in 2014. Lotte Shopping Holdings is a global corporation, owning and operating Lotte Department Store, Lotte Mart, Lotte Supermarket and Lotte Cinema all over in countries as in Korea, China, Russia, Indonesia and Vietnam. Particularly focus in Vietnam business with representative corporations such as Diamond Plaza Department Store, Lotte mart, Lotte cinema… This e-commerce corporation which will open in 2016 aims to sale and offer service in order to satisfy Vietnam customers with domestic and imported products actively, including Lotte Shopping products also. It sought to implement global standards of product, marketing and customer acquisition as strategy to fulfil goal as the No.1 market share of Vietnam e-commerce in future.