Senior Traditional Off-Trade Manager

col-narrow-left   

Nơi làm việc:

Hồ Chí Minh 

Ngành:

Kinh doanh/Phụ trách KH

Lương:

Thương lượng Thương lượng
col-narrow-right   

Hình thức làm việc:

Toàn thời gian

ID công việc:

61727

Ngày hết hạn:

22/11/2019
col-wide   

Mô tả công việc:

  • Responsible for building launch plan, as well as short term and long term channel strategies for new product introduction specific for off-trade channel, in alignment with brand and sales teams, across different segments (premium, affordable premium, mainstream and cider)
  • Support the channel strategy (review) process with focus on traditional off trade channel, ensuring right channel segmentation, clear channel landscape as well as channel prioritization
  • Work in conjunction with strategy team to ensure channel strategy is properly translated into Picture of Success and outlets execution standards
  • Translate long term channel strategy into yearly plan for off-trade channel
  • Review, Evaluate and (re) build channel plans and activations in territories with stagnant or declining market share and sales performance – including reporting and alignment with senior management
  • Develop, as well as accelerate current brand activations and channel programmes in newly acquired outlets among Northern provinces
  • Have robust understanding of the shopper in the traditional trade and bring that perspective to marketing and sales teams as well as inject into traditional trade activities and promotions
  • Evaluate the efficiencies of the trade marketing programmes and initiatives by analyzing sales performance and other variables, using internal and external data
More information: https://careers.theheinekencompany.com/Vietnam/job/Hochiminh-City-Senior-Traditional-Off-Trade-Manager-0/558525501/
Apply here: https://careers.theheinekencompany.com/Vietnam/job/Hochiminh-City-Senior-Traditional-Off-Trade-Manager-0/558525501/

Yêu cầu công việc:

 

  • University degree in Business Administration, Economics, Marketing
  • At least 5-year working experience in the relevant field in beverage industry or FMCG, including (but not exhaustive to): Brand Strategies, Shoppers understanding, Route to Market and Customer Understanding, Channels Segmentations
  • Has long term vision and how short term programmes can overall contribute to delivering on long term strategies
  • Decision maker
  • Good communication, negotiation and presentation skills
  • Creative thinking, open-minded and enthusiasm
  • Analytical thinking and problem-solving skill
  • Conversation with spoken and written English and PC such as all Microsoft Office

Quyền lợi:

Apply the policies of the law

Thông tin công ty



Heineken Vietnam Brewery
170 Lê Văn Khương, Tân Thới An, Quận 12, Hồ Chí Minh, Hồ Chí Minh

Hồ sơ công ty