Executive Marketing

- Establish and own messaging strategy and framework(s) for an executive audience persona or segment (across commercial and public sector).
- Create audience research and journey maps to understand audience/persona needs/problems, and identify appropriate communication and channel throughout the customer lifecycle.
- Work with subject matter experts to develop value proposition and positioning that differentiates Kallos to the specific audience/persona, based on their needs, market trends, and competitive forces.
- Partner across Kallos Vietnam to build the messaging and content framework for campaigns and other marketing assets across web, digital, and creative.
- Drive scalable mechanisms including playbooks, toolkits, and “how to guides” predominantly for usage by field and sales teams.
- Work closely with Content Managers, Digital Media Managers, Field Marketing, Corporate Messaging, PR/AR, and others on fast-paced evolution and execution of using the messaging developed.

- 2+ years of experience in brand marketing, brand messaging, product management or change management communications
- Bachelor’s degree in Business, Marketing or Communication.
- Experience developing data intelligence and analytics strategies for customer insights.
- Experience implementing marketing and messaging that drives business outcomes.